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Psychology Today New Zealand: what a global betting-addiction debate means for Kiwi players

Published: November 9, 2025

Last Updated: November 9, 2025

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5 min

Online betting harm NZ
A recent Psychology Today article examines how product design in online sports betting can accelerate risky play and addiction. For New Zealanders, the takeaway is clear: understand the mechanics that elevate harm, know your regulatory protections, and, if you need support, factor in therapy cost and access before you start. At 101RTP, we assess the tech, incentives, and rules behind gambling so players can make informed choices.

What does the Psychology Today article actually argue about online betting harm?

Short answer: It highlights how speed, personalisation, and frictionless payments in online betting can intensify compulsive behaviour, especially among younger users. It also frames gambling problems as a mental-health issue rather than a willpower test.
The piece points to modern features — rapid in‑play markets, push notifications, targeted offers, 24/7 access — that compress decision time and reduce natural “cooling”. The claim is not that every bettor becomes addicted; rather, that some design choices increase the risk that vulnerable users spiral into loss-chasing or time-blind sessions. The argument fits a broader clinical lens: gambling disorder sits on a continuum, co-occurs with anxiety or depression, and is influenced by product speed and reinforcement schedules.
Summary: The article’s core is about design plus access plus psychology — and why that mix matters for harm.
Definition: In‑play betting refers to wagering after an event has started, often with rapidly updating odds.

Follow‑ups:

  • Does it say all online betting is harmful? No — it emphasises risk factors and vulnerable groups.
  • Is advertising part of the problem? Yes, the article frames heavy marketing as an amplifier of risk.
  • Are new bet types a concern? Yes, fast, granular markets can elevate impulsivity.
  • Does it offer solutions? It points to education, controls, and clinical support.

How does this apply in New Zealand’s regulatory setting under the Gambling Act?

Short answer: New Zealand permits sports betting via TAB NZ; most other online gambling supply is prohibited domestically. Offshore operators target Kiwis, but advertising controls and local oversight still matter.
Under the Gambling Act 2003, TAB NZ is authorised to offer sports and racing wagering. Offshore sites operate beyond domestic licensing, creating a grey experience for players who choose them. Oversight of gambling compliance sits with the Department of Internal Affairs (DIA), which enforces rules on promotions, age checks, and harm-minimisation within NZ’s jurisdiction. For players, this means protections (e.g., dispute processes, exclusion tools) are clearer with the local licensee than with offshore sites.
Summary: NZ’s framework narrows legal supply and sets harm standards, but access to offshore apps complicates enforcement and consumer recourse.
Definition: Harm minimisation refers to measures that reduce the likelihood and impact of gambling-related harm without banning all gambling.

Follow‑ups:

  • Is it illegal to gamble offshore? Individuals aren’t targeted, but consumer protections are weaker.
  • Can offshore brands advertise here? Advertising is restricted; enforcement targets promotions into NZ.
  • Who handles complaints about local betting? DIA and relevant NZ bodies oversee compliance.
  • Do rules differ for casino games? Yes, online casino supply is not licensed domestically.

Who does what in NZ for betting harm and mental health?

The landscape involves gambling regulators and mental-health authorities. Here’s a quick map:
BodyPrimary roleScopeNotesSource
Department of Internal Affairs (DIA)Gambling compliance and policyRegulates gambling classes, enforcementOversees harm-minimisation requirements within NZDIA
TAB NZLicensed betting operatorSports and racing wageringOffers account tools, limits, and self-exclusionTAB NZ
Ministry of Health NZPublic health strategyGambling harm reduction, servicesCommissions services and health promotionMinistry of Health NZ
NZ Psychologists BoardProfessional regulationRegistration and standardsOversees scopes of practice and conductNZ Psychologists Board

Follow‑ups:

  • Who sets gambling policy? Government; DIA administers regulation.
  • Who funds harm services? Government commissions services via health agencies.
  • Is there an industry code? Operators must meet statutory and licence obligations.
  • Where can I check a psychologist’s registration? Via the NZ Psychologists Board’s public register.

Are there upsides to regulated online betting — and what are the downsides for mental health?

Short answer: Regulated channels can offer clearer protections and data visibility; downsides include product designs that incentivise speed and continuous play, which can raise harm risk.
Before deciding where and how to play, weigh the practical trade‑offs for safety versus convenience.
Pros of regulated online betting
  • Defined accountability: local oversight and clearer complaint paths.
  • Built‑in tools: limits, time‑outs, and self‑exclusion are standard on licensed platforms.
  • Data for policy: operators can share aggregated data to improve harm-prevention.
A regulated setting does not eliminate risk, but it makes interventions more feasible.
Cons for mental health
  • Speed and constant availability: in‑play markets and late‑night access stress self‑control.
  • Personalised nudges: offers and notifications can exploit loss-chasing tendencies.
  • Frictionless deposits: instant payments erode natural stop‑gaps.
These features can be managed, but only if players actively use the available controls.
Wrap‑up: Regulated channels improve guardrails; design choices still need careful, informed use by the player.

Follow‑ups:

  • Are time‑outs useful? Yes — even brief cooling can reset decisions.
  • Should I disable notifications? It reduces prompts to re‑engage.
  • Do deposit limits work? They help when set in advance and left unchanged.
  • Is one product type safer? Slower, lower‑frequency products are generally less risky.

What practical steps can NZ players take to reduce harm today?

Short answer: Slow the product, add friction, and use support early. Combine in‑app limits with personal rules and independent help if you’re struggling.
Practical steps
  • Pre‑commit: set deposit, loss, and session limits before you play.
  • Add friction: use bank blocks, remove stored cards, disable one‑click deposits.
  • Turn off prompts: mute push/email notifications and unsubscribe from offers.
  • Slow the game: avoid rapid in‑play micro‑markets; prefer pre‑match if you choose to bet.
  • Time‑box: schedule fixed start/stop times; keep a simple wager journal.
  • Seek support: if your mood, relationships, or finances are affected, treat it as a health issue.
Summary: Harm reduction works best when you combine platform tools with personal rules and outside support.
Definition: Pre‑commitment means binding yourself to limits made before exposure to risk cues.

Follow‑ups:

  • Are self‑exclusions reversible? Usually after a minimum period; check terms.
  • Do cooling‑off periods lock your account? They temporarily block betting features.
  • Can banks help? Many NZ banks offer gambling blocks or merchant controls.
  • What if I use offshore sites? Apply the same rules; protections may be weaker.

Where can New Zealanders find credible psychology resources and support?

Short answer: Start with public health services, professional registers, and evidence‑based content. “Mental health NZ” resources prioritise safety and confidentiality; avoid unverified advice.

Useful avenues for “psychology articles NZ” and clinician contacts:

  • Public health and NGOs: national helplines and counselling services commissioned by the Ministry of Health NZ.
  • Primary care: GPs can triage, refer, or discuss short‑term interventions.
  • Registered professionals: search the New Zealand Psychologists Board’s register for scope and location.
  • Telehealth appointments: many clinicians offer secure video sessions if travel is a barrier.
  • Evidence‑based reading: mainstream outlets like Psychology Today offer broad education; pair with local clinical guidance.
On access and fees: therapy cost in NZ varies; private rates commonly range from about NZ$50 to NZ$200 per session, depending on modality, location, and clinician qualifications. Typical session duration is around 50–60 minutes; assessments or couples work may run up to 90 minutes. If cost is a barrier, ask about sliding scales, community services, or brief, structured therapies.
Summary: Combine reputable reading with registered clinicians and local services, and ask about fees and session length upfront.
Definition: Telehealth is a remote clinical appointment delivered by secure audio/video platforms.

Follow‑ups:

  • Is Psychology Today available here? Yes — it’s a global publication accessible in NZ.
  • Can I find a psychologist online? Use the NZ Psychologists Board register and local directories.
  • Are short therapies effective? Many structured approaches show results in brief formats.
  • Are there culturally informed services? Seek providers with kaupapa Māori or Pacific models where relevant.

What psychologist experience should you look for in NZ?

Short answer: Relevant scope of practice and cultural fit matter more than years alone; “psychologist experience” can range from 2 to 30+ years and still be appropriate.
Consider:
  • Registration and scope (clinical, counselling, educational).
  • Experience with gambling harm, anxiety, or depression as needed.
  • Cultural competence, including te ao Māori and Pacific perspectives.
  • Practicalities: availability, telehealth, and fees.

Follow‑ups:

  • Are interns suitable? Under supervision, they can be effective and more affordable.
  • Does more experience always mean better? Not necessarily; evidence‑based practice and rapport are key.
  • Should I ask about approach? Yes — understand the treatment model and goals.
  • How soon can I start? Wait times vary; telehealth may improve access.

What should operators and media consider — key risks and compliance issues in NZ?

Short answer: Compliance is not just legal; it’s clinical. Design and marketing that heighten impulsivity or target vulnerable groups raise both regulatory and ethical risks.
Key Risks and Compliance Considerations
  • Age verification: robust checks to prevent under‑18 access.
  • Advertising standards: no inducements targeting vulnerable groups; adhere to NZ restrictions.
  • Harm‑minimisation features: persistent access to limits, time‑outs, and self‑exclusion.
  • Data and privacy: transparent use of behavioural data; no exploitative personalisation.
  • Payments: friction and cooling‑off for limit increases; avoid credit‑like mechanics.
  • Dispute resolution: clear, localised pathways for complaints and refunds.
  • Transparency: publish RTP, fees, and key terms in plain language.
  • Cultural safety: consider Aotearoa’s diverse communities in messaging and support.
For operators within NZ’s remit, DIA guidance sets the baseline. For offshore brands serving Kiwis, aligning to NZ standards is prudent risk management.
Wrap‑up: Safer design reduces harm and regulatory exposure while protecting long‑term sustainability.

Follow‑ups:

  • Are VIP schemes risky? High‑touch marketing can elevate harm risk without strong safeguards.
  • Should media run betting ads? Consider timing, targeting, and harm warnings.
  • Are product trials necessary? Yes — test changes for unintended harm signals.
  • What about esports? Apply the same youth protections and verification.

How does this debate intersect with NZ Psychology and wellbeing policy?

Short answer: The clinical lens reframes gambling as a public‑health issue, strengthening the case for data‑driven harm minimisation and accessible care across Aotearoa.
Policy implications include: strengthening age and ID checks; setting evidence‑based rules for in‑play prompts and notifications; improving real‑time analytics to flag risky patterns; and funding culturally responsive services. Because many people prefer self‑help first, mainstream education (including Psychology Today) can be a useful gateway — provided it points readers to local services and real protections.
Summary: Align product safety, clinical support, and clear communication to reduce harm without resorting to sloganeering.
Definition: Public‑health approach targets population‑level risk factors, not just individual treatment.

Follow‑ups:

  • Why involve public health? Because harm affects families, workplaces, and communities.
  • Is more research needed? Yes — especially on digital design choices and youth risk.
  • Can self‑exclusion span multiple sites? Locally, yes; offshore coverage varies.
  • What’s 101RTP’s role? Independent analysis of rules, RTP, and product design for NZ readers.

Verdict

Psychology Today’s focus on online betting and addiction underscores a simple point for New Zealand: the riskiest wagering combines speed, prompts, and frictionless payments. Our framework offers some protection through licensed betting and harm policies, but offshore access and modern product design demand player‑level self‑management and prompt help‑seeking. If you choose to bet, slow the product, add friction, and set limits before you start. And if gambling is affecting your wellbeing, treat it like any health issue — seek qualified support and use every tool available. For operator and media stakeholders, safety‑by‑design and NZ‑aligned compliance are now table stakes.
DIA NZ betting rules

FAQs

Is Psychology Today available in New Zealand?

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Yes. It’s a global publication accessible from NZ, and its broad mental‑health content can help as a starting point.

How does this debate relate to NZ’s rules?

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NZ allows betting via TAB NZ under the Gambling Act, with compliance overseen by DIA. Offshore sites complicate protections.

Where can I find help for gambling harm?

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Start with your GP, national helplines, and registered clinicians. Ask about brief therapies, telehealth, and sliding‑scale fees.

What does therapy usually involve and cost?

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Private therapy cost commonly ranges from about NZ$50–NZ$200 per session; sessions are typically 50–60 minutes, with some up to 90 minutes.

Where can I read more on regulation and player safeguards?

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See NZ’s regulator at DIA. For broader health context, consult international guidance at WHO. For game‑specific analysis and operator transparency, explore our casinos and, if you play, compare odds and volatility in our pokies coverage.

About the Author

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Anastasiya Goroshuk

Content Manager and Blog Editor

about-author-body
Anastasiya Goroshuk

Content Manager and Blog Editor

Anastasiya Goroshuk is the editor behind the 101RTP blog and social channels. With over 7 years of experience in content marketing and digital strategy, she brings structure, consistency, and editorial quality to every part of our public presence.

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